Headlined by Vixen faves like Estelle and Melanie Fiona, with special performances by local talent and hip-hop hotties like Maino and Meek Millz, The 2011 Global Fusion Festival was a must-see in the city of brotherly love this weekend. In between jamming to the vibes of our favorite artists and enjoying local Philadelphia fare by the heap, we caught up with the festival’s main attraction; UK bred sweetheart and songstress, Estelle.
This was a very challenging but fun branding assignment for the Philadelphia Convention & Visitors Bureau that required me to stretch my time-management muscles. The client was initially working with another agency but for undisclosed reason had to find a new designer quickly. With the event months away I was able to create a distinctive identity for the various materials and signage that appeared throughout the city.