Temple University is a college located in heart of North Philadelphia. For the Temple Roots campaign, the goal was to solidify the bond between the school and the surrounding neighborhood. In addition to creating a unique brand message related to the idea of that Temple was inextricably rooted in its community, we created initiatives such as supporting sustainable farming, which is rising in that area. the project was created with the assistance of the agency Defined Clarity and the copywriting skills of Zachary Crawford.